The global music and entertainment industry is highly competitive. Leadership in the sector is mainly male dominated, but women such as Desiree Perez, a talent manager, entrepreneur, and producer have shown they can contribute to the leadership table.
Des Perez and her husband Juan Perez are part of Hova Circle of Influencers, a collective of influences and influential investors in the entertainment industry. Perez plays a significant role in helping artists evolve from artists to business tycoons. For example, she negotiated a $ 25 million Samsung collaboration to promote Rihanna’s Anti Tour. This deal raised Rihanna as a bankable A-list performer and a superstar. In the future, Rihanna will improve tremendously as a fashion icon, an artist and a commercial model with Des Perez providing her with financial and moral support and resume her.
Desiree is the Chief Operating Officer of ROC Nation established in 2008. ROC Nation is one of the top global entertainment industries. It is a business working with recording artists, songwriters, music producers on matters like concert and tour production, brand building and management, artist management and music publishing and promotions.
ROC Nation partners with experts in fashion, technology, and management to improve a client’s talent and reputation. ROC Nation also has a sports department brought about by Jay Z, a top ROC Nation image. Juan leads the ROC Nation Sports for management and negotiations for sports celebrities. Many people appreciate artists’ performance but do not recognize the hard work put by experts like Desiree and learn more about Des Perez.
Desiree Perez has worked in the entertainment industry for over 20 years negotiating favorable deals for clients. Perez works in collaboration with artists like Jay Z to enhance their talent business wise. She has made her clients’ dreams come true in the entertainment celebrity life industry and Des Perez’s lacrosse camp.